Madras Management Association,Chennai holds every month a meeting on the topic Success stories. How it was done?
This is usually a presentation cum talk lasting about 2 hours, by the CEO/founder CEO.
On 17-10-2008 at the meeting held in GRT Convention Centre,Chennai,Mr.Rafeeque Ahmed Chairman of Chennai based Farida Group shared the secret of their success.
Some of the highlights :
1.Farida Group- a family owned business,founded in 1957 by his father late
Haji Mecca Abdul Majid at Ambur for finished leather to be sold in the domestic market.
2.Mr Rafeeque joined the family business in 1964 with his father .
3.Farida, today, has expanded to 12 plants. Reached self sufficiency in sourcing of raw materials like finished leather and other shoe components and sub-assemblies from own sources.
4.Employs about 6,000 people directly. Some plants are run by women.
5.Facilitated the seasoned and skilled work men in setting up small units and become vendors to the Farida Group.
6.Farida group has grown steadily and the turnover stands at Rs.650 Crores.
For all the success and achievements the credit goes to the 5 principles the Farida Group follows.
They are:
1.Be Pro active.
2.Aim for excellence
3.Be fair
4.Be humble
5.Socail and legal compliance.
In addition to the 5 principles, personal quality of his father Hajee Mecca Abdul Majid has helped all through, i.e., be the first to greet and keep smiling.
Future plans of Farida Group:
1.Esatblih own premium brand in Europe.
2.Establish 160 stores in
3.Enter domestic retail market.


